Founding marketplace · first live market Dallas–Fort Worth
Let dealers compete for your car.
- List once — no forecourt, no haggling, no relisting.
- Set your reserve — you are never obliged to sell.
- Verified dealers compete for your car in a 24-hour auction.
- Accept only when the price works for you.
Start your free listing — enter your VIN:
- Free for sellers
- Private — no public listing
- You control your reserve
- Verified dealers only
Buying for a dealership? For dealers
2023 BMW M4 Competition xDrive
18,400 mi · Automatic · Reserve $83,828
Auction opening
$••,•••
Verified dealers ready to bid
- Bidding opens in a moment…
Illustration — an example of how a sale runs, not a live auction.
Illustrative live auction: a 2023 BMW M4 Competition xDrive opens, eight verified dealers compete past the $83,828 reserve to a $91,359 hammer, and Big Jay's Garage wins after 14 bids. Example only, not a live auction.
Simulated demonstration — not live marketplace activity. Illustrative figures, shown in USD at an indicative rate.
Market discovery
One dealer sets a price.
A marketplace discovers one.
Selling to the trade doesn't have to mean one dealership's opinion behind closed doors. We present your vehicle to a live network of verified dealers — each bidding to their own stock, their own waiting customers and today's market. What emerges isn't one person's number. It's a genuine trade-market value, discovered by real demand.
- Verified dealersEvery bidder is an identity-checked trade buyer — not an anonymous offer.
- Live market competitionDealers bid against each other in the open, each to their own stock needs.
- Transparent trade offersYou see real demand form in real time — no single closed-door valuation.
- No obligation to sellSee what the market says first. Accept only an offer you're happy with.
- 24-hour auction
- Private reserve
- Verified dealers only
- Soft-close bidding
- Free for sellers
Live dealer competitionOne opinion became a marketplace.
The market discovered the value — you decide what happens next.
Illustrative demonstration of how competition forms.
How it works
Step 1
Tell us about your car
Enter your reg or VIN, confirm the details, and answer plain questions — about 20 guided minutes, from your driveway.
Step 2
Verified condition
You shoot a guided photo sequence on your own phone and answer plain condition questions — no appointment, no inspector. That becomes the record dealers bid on, sourced and verified at collection.
Step 3
Sold & collected
Verified dealers bid for 24 hours. Accept the offer you like, and collection and payment run through a structured process — not cash-in-hand at the kerb. (We're finalising payment and release ahead of the first live sale.)
One standard, every car.
Every listing is the same guided sequence, shot on the owner's own phone — the same eight frames, framed the same way, whether the car is in London, Los Angeles or Dubai. Real AutoHouseIQ capture, not a photoshoot.
Vehicle IQ
The IQ behind your vehicle.
AutoHouseIQ builds a richer Vehicle Passport from available official records, the evidence you add and live market intelligence — giving verified dealers more context before they compete for your car. For a US vehicle we decode the VIN through official NHTSA data, surface recall and safety intelligence, and add your evidence and market context.
VIN verification
The VIN decoded through NHTSA's official vPIC database — identity confirmed, not assumed.
Recall intelligence
Open and historical safety recalls for this make, model and year, drawn from the official NHTSA campaign record.
Safety intelligence
Official NHTSA crash-test ratings, matched carefully to the right configuration — never guessed across variants.
Vehicle evidence
Documents and photos you add become part of the record dealers see — attributed to you, on the timeline.
Vehicle Strength
A single, explainable read on how complete and well-evidenced this vehicle's record is.
Market context
Where this vehicle sits against comparable stock — objective context, never an invented sold price.
We show what the records actually support and say plainly when something isn't available — we never turn missing data into a claim your car is clean or accident-free.
Built like the money matters. Because it does.
Verification when it matters
Browsing and drafting are free and anonymous. Identity is verified once, at publish; dealers pass business, license, and identity checks before they can ever bid.
Every acceptance, on the record
When you accept an offer, the deal is locked — price, terms, condition record, signatures. Driveway renegotiation has nowhere to hide.
Paid before handover, ownership transferred properly
At launch, the car doesn't move until payment is confirmed. Lien payoff and title transfer follow your state's process step by step.
Your details stay private until you accept
No public advert, no cold calls. Dealers bid on your car — not your identity — and only the dealer you accept ever receives your contact details.
While the auction runs
Verified dealers see enough to bid — nothing that identifies you.
- The vehicle & condition
- Photos you provided
- A general area only
- Not your name
- Not your phone or email
- Not your exact address
After you accept
Only the winning dealer, and only what's needed to complete the sale.
- A private transaction room opens
- The winning dealer gets contact + collection details
- Dealers who didn't win never receive your details
Already have an offer?
One offer is only one buyer's opinion.
Got a number from a dealer or a buying service? Don't accept it yet. Put the same car in front of a network of verified dealers and see whether they want to compete for it — with your reserve and your decision, always.
Where we are today
We'd rather be precise than breathless. This is the real state of the marketplace — updated from the product itself, not a marketing promise.
Founding marketplace
First live market
Dallas–Fort Worth, United States
- Dealer onboarding
- Open
- Seller onboarding
- Open
- Live auctions
- Preparing for first sale
Sellers and dealers in the UK and UAE can register now — each market opens for live trading as it's ready. We don't start auctions until enough verified dealers are in place.
Ready when you are.
Free to start. No public listing. No obligation to accept.